Unconscious Bias

About Unconscious Bias

Unconscious bias is a hot topic of conversation. It's been estimated that companies are spending more than $8 billion a year on diversity efforts alone and that over 90% of UK companies have done some kind of unconscious bias training.

However, very few people have an accurate understanding of what bias is, how it affects them and their business, or what they can do about it. Worse, the returns of many bias-reduction interventions have been questionable, at best. 

In this 3-part session, Keon West, social psychologist and expert on prejudice, discrimination, diversity, and inclusion, will take you through the scientific reality of bias.

About Keon West

Professor Keon West is the author of the internationally acclaimed book The Science of Racism. With a doctorate from Oxford University and ongoing posts at LSE and UCL, Keon is a globally respected academic authority on bias and bias reduction. Keon has received numerous international awards for his research, teaching, media engagement, and social activism.

Keon has also appeared over 100 times as a psychological expert and presenter in a variety of international media, including the BBC World Service, Radio 4, Channel 4 and the Guardian.