Confidence HIIT

About Confidence HIIT

Are you feeling comfortable? If you want to reach your full potential, you’ll have to step out of your comfort zone.

Farrah Storr will reveal how the cost of a ‘comfortable’ world can be devastating – killing creativity, deadening ambition and making us fearful of change and the unknown. Discover why discomfort, the very thing we try to avoid, can in fact be the secret to success.

Consider this event ‘like HIIT training for your life.’ Farrah’s revolutionary new formula – The BMD Method – will show you how to adopt brief moments of discomfort to prove that no challenge is insurmountable. You’ll be inspired and ready to charge into your next challenge with confidence.

About Farrah Storr

Farrah Storr is an award-winning magazine editor and author, and the first Head of Writer Partnerships at newsletter platform Substack UK, spearheading the recruitment of new UK writers.  As Editor-in-Chief of ELLE UK from 2019 to 2021, one of Farrah’s missions was to level up the world of luxury and attract a more diverse pool of talent to the media industry. Previously, Farrah was Editor-in-Chief of Cosmopolitan. In her four-year tenure, she grew the brand by 59% to become the number-one UK women’s glossy. This followed her editorship at Women’s Health, launched from scratch by her team of three in 2011. It turned out to be the most successful women’s magazine launch this century.

In 2018, Farrah was one of the 36 BAME leaders on the Guardian’s list of the 1,000 most powerful people in Britain and was included in the Evening Standard’s Progress 1000 list of London’s most influential people of 2019. She is a regular spokesperson on women’s issues, diversity and career. Farrah is the author of The Discomfort Zone: How to get what you want by living fearlessly which explores how challenge and hardship can unlock human potential.